Interviewed on "Beyond the Beat"
As I slowly emerge from relative silence
Had the pleasure of sitting down with the most excellent Pedro Solimano a while back for his show Beyond the Beat.
Since leaving the agency world, I have largely walked away from public life save for this newsletter and the occasional post on Twitter X or LinkedIn. Have only rarely accepted or pursued interviews.
In truth, I’ve started to miss it, having recently realized I have way too many stories to tell.
In our wide-ranging discussion, Pedro and I covered:
1:25 — More or less how I got into this trade
4:13 — First time learning about and working in Bitcoin
7:24 — Getting a "traditional" company working on crypto projects
11:34 — Specializing in your niche
13:55 — How important is public relations for a crypto project
17:05 — People misunderstand public relations
20:51 — Crypto PR vs. conventional PR
23:50 — Misconceptions about crypto public relations
26:49 — Mistakes people do when pitching a story
28:00 — Public relations is having a relationship
32:25 — Find the people that are interested in what you do
34:34 — Perspective on the media industry
37:52 — From traditional media to Substack, following a personal brand
40:01 — Bettering the crypto media
42:40 — Book recommendations
Some excerpts, such as the story of why I originally got into all-things-blockchain:
In defense of crypto’s trade media:
And, finally, the whole show. You can also listen to it on Spotify.
Enjoy!
Oh… And are you confused about Gerald and why I dislike him so much? Here’s why.
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