A Penny Ahead by Phil Gomes
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Exclusive: Keith Kelly on His 5WPR Investigation
The former NY Post media columnist talks about his Crain's New York piece on 5WPR's sneaky trade media move.
Phil Gomes
Mar 6
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Exclusive: Keith Kelly on His 5WPR Investigation
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The Great Crypto Talent Burnout
Beware the Bear Market That Actually Matters
Phil Gomes
Jan 23
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The Great Crypto Talent Burnout
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Edelman's Future History, One Decade Later
In 2012, I wrote a future history of Edelman set in 2034. A look back at this essay, ten years on.
Phil Gomes
Jan 7
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Edelman's Future History, One Decade Later
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The Most Powerful Person In Corporate America
We thought it was going to be a MMANGA executive or Elon Musk. We were wrong. We never saw it coming. And we will pay the price for decades to come.
Phil Gomes
Apr 24
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The Most Powerful Person In Corporate America
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The Wussification of Public Relations
“If at first you don't succeed, at least try to get better at whining very loudly.”
Phil Gomes
Jan 16
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The Wussification of Public Relations
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Andrexit?
Decentralization and its misconceptions.
Phil Gomes
Mar 13
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Andrexit?
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The That-One-Thing Fallacy
Marketing monomania as signal of strategy failure
Phil Gomes
Jan 30
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The That-One-Thing Fallacy
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On "Creative" as a Noun
Want to be inclusive? Then let's keep "creative" as an adjective, please?
Phil Gomes
Dec 20, 2021
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On "Creative" as a Noun
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Marketing Agencies: Don't F**k Up NFTs
Like the "Real Time Marketing" craze in 2013, there is no card yet imagined that the marketing services industry will not overplay.
Phil Gomes
Mar 20
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Marketing Agencies: Don't F**k Up NFTs
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Holiday Edition
Reads, Recipes, and Relaxation
Phil Gomes
Dec 25, 2021
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Holiday Edition
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$MEGA Sells, But Who's Buying?
When entertainment-plus-crypto hits the so-called “real world," a Kafka novel ensues.
Phil Gomes
Dec 5, 2021
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$MEGA Sells, But Who's Buying?
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On WFH, NFT, TLA, ADHD & More
Also, our first Mad Attic Mailbag
Phil Gomes
Oct 15, 2021
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On WFH, NFT, TLA, ADHD & More
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